Importance of fashion forecasting in designing process
March 15, 2018

Importance of fashion forecasting in designing process

Fashion forecasting is a kind of analysing upcoming trends by predicting colours, supplies and sorts that may be a part of latest collections among the retailers. The forecaster works on all courses and variants of the model commerce, explains Riya Gupta

Haute Couture, pret-o-porter, ready-to-wear and street wear or mass market, all can benefit from trend forecasting. Moreover it features a study of rising trends in make-up, beauty and cosmetics, to predict an entire look of the season.

Quite a few practices involved in forecasting are:

a) Closer Look at the varied fashion seasons

b) As an impression of globalisation, mapping of mega trends by analysing collections at pattern capitals of the world

c) Comparative study of current and former tendencies

d) Determining the realm of curiosity market/shopper/group

e) Understanding and analysing the demographic and psycho graphic development of the centered market/shopper/group

f) Predicting themes, tales and tendencies for upcoming season by producing a mode and sample report

Quite a few pattern seasons

Design collections are launched as per specific seasons. These embody:

a)Spring/Summer season season

b)Extreme Summer season season




The two biggest seasons are Spring/Summer season season and Autumn/Winter. These collections are showcased at major pattern weeks practically six months earlier to as soon as they appear in retailers. These embody every excessive style along with ready-to-wear collections.

Extreme summer time season is when some pattern properties or producers launch a set after Spring/Summer season season assortment has been launched. Quite a lot of events, these collections are terribly impactful on tendencies that will emerge inside the upcoming season.

Resort/cruise collections are launched for people who’re keen on carrying fashionable comfort placed on at holidays or whereas travelling for leisure.

Pre-Fall collections have a big purchaser fluctuate nevertheless they’re launched to give attention to the elite pattern fanatics and leaders. These pattern leaders are eager on an updated wardrobe. Celebrities of varied fields are typically the first to get these current off the runway outfits.



2 thoughts on “Importance of fashion forecasting in designing process

  1. Howdy! This post couldn’t be written any better! Reading through this post reminds me of my good old room mate! He always kept chatting about this. I will forward this post to him. Pretty sure he will have a good read. Thanks for sharing!

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